After reading this guide, you will know:

- How to optimize the main category in your GMB profile?

- How to optimize additional categories in your GMB profile?

- How to save changes?


1 - How to optimize the main category in your GMB profile?


  • Go to Google main page

  • Log in to Your account

  • Follow steps 1 and 2:


If you manage a single business, you will be taken immediately to the main view of your business profile.

If you manage two or more GMB profiles, select the one where you want to make changes.


  • In the GMB profile dashboard, press Info, which will take you to a view where you can change company information.


  • Click on the categories section


  • Now you can start editing. Set as the primary category to the one suggested by Surfer Local.


  • Sample guidelines in Surfer Local:

Main category analysis

In this analysis, Surfer Local will check to see if you have selected the correct category for your main category. If yes - great! If not, it will let you know and tell you what main category you should replace it with.


2 - How to optimize additional categories in your GMB profile?


  • For additional categories, choose those ones that fit your business and the services or products it offers.

  • Do not add categories that you are not sure are relevant to your business, as this can hurt your ranking.


  • Sample guidelines in Surfer Local:

    Click picture to enlarge

    Additional categories analysis

    You will find them below the main category analysis. In this analysis, Surfer Local carefully reviews all your competitors' additional categories and assigns values to them. Finally, it presents them to you in a series from the most important, having the greatest impact on ranking to the least significant.

    Remember to only include additional categories in your company profile that fit your company and the services it offers.


3 - How to save changes?


  • Apply the changes


  • compare


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