After reading this guide, you will know:

- How to add posts on GMB?

- How to optimize posts using Surfer Local GMB?

- How often to post?

- What types of posts there are?

- How to create an optimal post? Video


1 - How to add posts on GMB?


  • Go to Google main page.

  • Log in to Your account.

  • Follow steps 1 and 2:


If you manage a single business, you will be taken immediately to the main view of your business profile.

If you manage two or more GMB profiles, select the one where you want to make changes.


  • In the GMB profile dashboard, press Posts,



  • In the new window, you can click Create your first post. On the top, you can see different types of posts.
    Types of posts depend on in which main category your GMB is listed.


  • Once you have added your post, click publish the post.


2 - How to optimize posts with Surfer Local?


It's easy. Find the Posts section in your GMB audit and start creating a post right away. Include the words that Surfer Local suggests in the content (if they match your business). Once you've created an optimal post, simply copy it to your business profile on Google, publish it, and let it benefit your business on Google right away.

Click picture to enlarge

*You can come back to this audit in, let's say, 5 days and create another post using other important words that you didn't cover in the previous post.


3 - How often to post?


  • It is best to post one business post per week.


4 - What types of posts there are?


  • Post types

    Important: Posts that include a phone number may be rejected.

    Each post type provides your audience with specific details and allows you to add an action button to your post.

    • COVID-19: Provide an update about changes related to COVID-19, which can include:

      • Hours of operation and temporary closures.

      • Changes to how the business operates, such as takeout or delivery only, a suggestion to call for details, or others.

      • Updates on how the location manages safety and hygiene.

      • Requests for support.

    • Offers: Provide promotional sales or offers from your business. Offers require a title as well as start and end dates and times. A "View offer" action button is automatically added to the post. You can also include a photo, video, description, coupon code, link, and terms and conditions with the post. For example, a pizza parlor may advertise 20% off large pizzas for a week. Offers appear near the top of the Business Profile on Google Search and Maps. They also appear with all other posts in the "Updates" tab.

    • Products: You can use the product posts to add products that will appear in your "Product tab." Manage the product entry in the Product Editor.

      • Important: The product post doesn't create a post to share.

    • What's new: Provide general information about your business. You can include a photo or video, a description, and an action button. For example, a restaurant can make a post to promote a new menu item.

      • In some countries, Google My Business may also provide automatically suggested posts based on your 4- or 5-star customer reviews. You'll see these suggestions when you sign in to Google My Business, or through email notifications.

    • Events: Promote an event at your business. Events require a title, start and end dates, and a time. If there aren’t start or end times, then the system will default to 24 hours on the date it's posted. These posts may also include a photo, video, description, and an action button. For example, a bookstore may advertise a local author's book signing or a book club meeting. Events that meet certain criteria may also show on the "Overview" tab of the Business Profile to make them more prominent to customers.

    • Hours update: After you update your hours or reopen your business, customers who visit your Business Profile will find a message that confirms your recent update. The update also creates a post that confirms you made an hours change. This post shows up on the Updates tab of your profile on mobile devices. You can edit the post to give more information about your updated hours. To remove the hours update message and the post, delete the associated post from Google My Business.


5 - How to create an optimal post? Video


  • not convince or still confuses watch the video:

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