After reading this article, you will know:
— Why is choosing the right keyword so important?
— How to do it?
— Finding out on what keywords You are already visible.
1 — Why is selecting the right keyword so important?
Choosing the right keywords to optimize your business and track its visibility in the app, is essential. It should be done with entire focus and commitment, as your company's later directions and visibility depend on it. Make sure that the word you want to be visible for is the one your customers use to find your services.
Local SEO keyword research is one of the most critical steps in local SEO. It is mainly responsible for the success (or failure) of promoting your business in local search results.
2 — How to do it?
Step 1
To make sure you will do it right, answer these questions:
Who are your customers?
What services or products do you offer?
What city/area does your business operate in?
What can potential customers type into a search engine to find the products or services you offer in the area where you provide them?
Step 2
Prepare a set of local keywords like:
Dentist New York, attorney Las Vegas, roadside assistance Berlin, house moving, restaurant, etc.
Do not use:
Steve's Constructions, How to fix my sink, or very specialistic terms that are not known to many.
Step 3
It is important to balance in betwine how difficult keywords are to optimize for (those with high search volumes) vs how specific they are (so-called long tail keywords) - less difficult to get results.
"Long tail keyword" stands for 70% of all searches.
Once you have chosen your keywords - for best results, you need a tool that will check how popular and how often these words are searched for by potential customers of your business every month.
Google keyword planner - A tool from Google for keyword analysis. In addition, Google offers other useful free tools, such as Google Trends and Google Search Console.
Keyword Surfer - A free plugin for Google Chrome from Surfer
3 — Find out on what keywords You are already visible.
If your Google Business Profile has been active for some time, there is a good chance that there are some terms that Google Search Engine already associated your business with.
You can check those terms in google inside (statistics) of your GBP - a detailed guide on how to do it can be found here.
In general, those will be the keywords that you will be able to achieve good ranking improvements in the first place.
Have more questions?